Last year, Penn State’s Dance Marathon Alumni Interest Group (DMAIG) contacted us with questions about creating an interactive fundraising campaign. They were looking for a way to rally support for the Penn State Dance Marathon (THON) and their efforts to stop childhood cancer. The plan was to have the final photo mosaic printed and displayed at PSU main campus. It didn’t take long for our team to recommend our online & social interactive mosaic platform.
As Barack Obama’s historic presidency came to a close, GIPHY, Deep Focus, and Now This contacted us to help them devise an interactive experience for Obama’s fans to say thank you. The goal was to allow each supporter to show their appreciation, while coming together as a whole to say “Thanks, Obama” in what will be the largest digital standing ovation in history – #TheStandingO.
On an average day, 60 million uploaded photos and 1.6 billion likes occur on Instagram.
But how can you use these photos to your advantage? Hashtags can generate vast, online conversations or compile a live photo album of your event. In fact, studies show that simply using a hashtag can double a post’s engagement.
Studies show that 65% of people are visual learners. So, if you’ve got a message to convey, why wouldn’t you use video?