3,000 Faces, One Giant Mosaic: USAOPOLY’s Epic Gen Con Quest

  • Timelapse image of guest interacting with the mosaic
  • The completed photo mosaic at GenCon
  • Two attendees placing their image on the photo mosaic wall
  • The set up of the photo mosaic wall at USAOPOLY's booth
  • The prize square on the mosaic
  • A woman placing her photo on the mosaic wall
  • QR code submissions for guest to join in on the mosaic fun

Timelapse image of guest interacting with the mosaicThe completed photo mosaic at GenConTwo attendees placing their image on the photo mosaic wallThe set up of the photo mosaic wall at USAOPOLY's boothThe prize square on the mosaicA woman placing her photo on the mosaic wallQR code submissions for guest to join in on the mosaic fun

Have you ever tried to bring 3,000 board game lovers together without rolling a critical failure, summoning a dragon, or flipping the table in frustration?

USAOPOLY pulled off this at Gen Con, the undisputed hub of tabletop gaming. As a sponsor of the legendary convention, they didn’t just want a standard booth with a stagnant pop-up banner, they wanted a full-blown interactive adventure. They teamed up with Picture Mosaics to build a live print photo mosaic that turned attention from the convention center floor into their booth.

A Convention-Wide Side Quest

We engineered a custom QR code, placed everywhere across the entire venue. Guests didn’t have to wait in line to become a part of the mosaic; they embarked on a mini side-quest. Gamers hunted down QR code while being able to take in the hoards of cosplayers, foam swords, and heated card battles. After finding a checkpoint, they submitted a quick photo and received a unique digital key in return.

Players then carried this digital key back to the main activation station, scanned their phone, and add their photo right into the mosaic.

Loot Drops and Lucky Tiles

It took over 3,000 individual images to construct the final masterpiece, which is a lot when trying to bring in attention from the convention floor. To seriously up the ante, USAOPOLY sprinkled hidden prize tiles straight into the photo mosaic. Every time the printer fired up, the crowd held their breath. If your face happened to land on a lucky square, you instantly scored exclusive board game swag. Talk about rolling a natural 20 on a luck check. 

Deck-Building with Selfies

Nobody left the booth empty-handed. In the ultimate two-for-one trade, guests peeled and stuck their photo onto the massive photo mosaic, physically building the artwork piece by piece alongside their fellow attendees. Then, they pocketed a 4×6 printed photo to take home for themselves. 

Watching 3,000 strangers collaborate to construct a piece of art proved that the gaming community always brings their A-game. 

Looking to add a fun twist to your next event? We can help!