As Barack Obama’s historic presidency came to a close, GIPHY, Deep Focus, and Now This contacted us to help them devise an interactive experience for Obama’s fans to say thank you. The goal was to allow each supporter to show their appreciation, while coming together as a whole to say “Thanks, Obama” in what will be the largest digital standing ovation in history – #TheStandingO.
After discussing the concept of this project with GIPHY, Deep Focus, and Now This, we knew that our online social and interactive photo mosaic platform would be perfect for this type of campaign. This platform was sure to open a lot of doors in terms of interactivity and shareability. In order to give the full standing ovation effect, each participant was able to upload a video of their applause. These videos were transformed into gif images and used as cells. Combine these thousands of gifs and you’ve got #TheStandingO.
It was a pleasure help create this interactive mosaic in honor of our 44th president. The final mosaic image is stunning and the functionality of the website and upload flow is simple and flawless. The online mosaic opens with a single applause and expands to reveal the awe-inspiring overall mosaic image – check it out!