Live Print Mosaic Event: Petco’s Love Changes Everything Photo Mosaic, NYC

  • Petco Foundation’s “Love Changes Everything” photo mosaic wall at live event
  • Participants posing in front of the mosaic to be included in the final display
  • Guest placing their printed photo tile onto the collaborative mosaic wall
  • Crowd engaging with the mosaic wall—placing tiles, taking photos, and viewing progress
  • Petco’s interactive mosaic activation setup in Central Park
  • Guests taking photos with mascots to create their own mosaic tile
  • Photo mosaic app interface on iPad kiosk for guest participation
  • Live print mosaic printers with guest collecting their printed photo tile
  • Online mosaic microsite for uploading photo submissions into the digital mosaic

Petco Foundation’s Love Changes Everything photo mosaic wall displayParticipants posing for photos to be included in the final mosaic artworkGuest placing their printed photo tile onto the interactive mosaic wallCrowd engaging with the mosaic wall—placing tiles, viewing, and taking photosPetco Foundation’s mosaic wall activation setup in Central ParkGuests taking photos with mascots to generate personalized mosaic tilesPhoto mosaic app interface on iPad kiosk for guest submissionsLive print mosaic station with guest collecting their printed photo tileOnline mosaic microsite used for photo submissions to the mosaic wall

Petco wanted to bring together adopted pets and their people in a celebration of love. By combining our online interactive photo mosaic platform and Live Print Mosaic solution, we were able to help them do just that. Thousands of people submitted their photos, culminating in a huge gathering in New York City. Photos were submitted onsite with an iPad photo capture app as well as through an online interactive site, reaching animal lovers locally and globally. With a Live Print Mosaic, each guest not only becomes part of the artistic installation, they help to build the actual work of art by hand-placing their photo.

Products & Services – How we provided the wow factor

Live Print Mosaic

  • Guests’ photos were printed onsite giving them the opportunity to hand place their picture in the photo mosaic mural

Mosaic Mural Creation

  • Using a dual processing technique to analyze photos for colors and shapes, we placed each photo in its optimal location for the best overall appearance. Every guest photo submitted was used.

Submission Options

Onsite Photos

  • Brand ambassadors captured guest photos in real-time 
  • iPad photo capture app customized for stationary or roaming photo submissions
  • Participant information captured (name, email, etc.) during submission process

Online Submission

  • Photos could also be submitted online through the custom Love Changes Everything mosaic microsite.

Onsite Enhancements – The exciting “off screen” extras

Onsite Photo Printing

  • Each submitted photo was printed instantly by our high-speed, automated adhesive photo printers

Onsite Tech Support and Build Team

  • Dedicated event staff helped place submitted photo tiles into the mural
  • Proper testing and setup prior to live event
  • Onsite technical support and configuration as needed

Mosaic Mural Banners

  • Pre-event mosaic design and production
  • Created using fan photos

Communications Options – The after party

Shareable Digital Takeaways

      • Immediately following the event, each participant received an email containing a direct link to their photo in the Love Changes Everything mosaic.

 

We specialize in a vast array of mosaic-based event solutions, both onsite and online, seamlessly integrated with social networks and onsite photo-capture devices for a truly engaging experience. Examples include real-time photo mosaic creation, online & interactive fan-driven activations, guest-built Photo-by-Photo mosaic murals, instant personalized mosaic photo prints, and so much more. Click here to learn about more engaging event solutions.