{"id":4242,"date":"2017-10-09T14:58:37","date_gmt":"2017-10-09T18:58:37","guid":{"rendered":"https:\/\/www.picturemosaics.com\/blog\/?p=4242"},"modified":"2025-10-01T10:13:51","modified_gmt":"2025-10-01T14:13:51","slug":"the-ugly-truth-about-hashtags","status":"publish","type":"post","link":"https:\/\/www.picturemosaics.com\/blog\/the-ugly-truth-about-hashtags\/","title":{"rendered":"The Ugly Truth About Hashtags"},"content":{"rendered":"<ul class=\"bxslider link-the-ugly-truth-about-hashtags\">\n<li><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4537 size-full\" src=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2018\/01\/header_part1-min.jpg\" alt=\"Data graph from Villanova\u2019s #1842Day Live Print Mosaic comparing onsite photo submissions vs hashtag photos\" width=\"1200\" height=\"675\"><\/a><\/li>\n<\/ul>\n<p><!--more--><br \/>\n<em>As we take a look at the Ugly Truth About Hashtags for Live Events, note The <a href=\"https:\/\/www.picturemosaics.com\/blog\/live-print-mosaic-event-villanova-1842-day\/\">Villanova Mosaic<\/a>&nbsp;metrics above are typical for most events.&nbsp;&nbsp;Find out why relying on hashtag photos for your Live Print Mosaic may be the one thing holding back your activation.<\/em><\/p>\n<h1 style=\"padding: 6px 6px 4px; color: #555555; background-color: #ebab58;\"><span style=\"font-size: 24pt;\"><strong><span style=\"color: #ffffff;\">#HashtagPitfalls<\/span><\/strong><\/span><\/h1>\n<h3><span style=\"font-size: 14pt;\"><b><a href=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/11\/hashtag_cobwebs3-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4528\" src=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/11\/hashtag_cobwebs3-min.jpg\" alt=\"Illustration of a hashtag icon covered in spiderwebs representing low engagement\" width=\"157\" height=\"225\" srcset=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/11\/hashtag_cobwebs3-min.jpg 455w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/11\/hashtag_cobwebs3-min-209x300.jpg 209w\" sizes=\"auto, (max-width: 157px) 100vw, 157px\" \/><\/a><\/b><b>The Unused Hashtag<\/b><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-size: 12pt;\">Be prepared to be disappointed in the<i>&nbsp;<\/i>quantity of photos. Your guests are unlikely to take the time to pull out their phone on the spot (potentially struggling to find 4G signal or wi-fi bandwidth) to make a post. So unless you have just the right crowd and great 4G or wi-fi coverage, results will be lack luster. The end result? Not nearly enough photos submitted to fill the mosaic, thus requiring lots of duplicate photos. In addition to the <a href=\"https:\/\/www.picturemosaics.com\/blog\/live-print-mosaic-event-villanova-1842-day\/\">Villanova Mosaic<\/a> metrics above, we found a <a href=\"https:\/\/www.photomosaic.org\/live-event-mosaics\/#hashtaggallery\" target=\"_blank\" rel=\"noopener\">screen cap<\/a> of a hashtag event gallery&nbsp;<a href=\"https:\/\/www.photomosaic.org\/live-event-mosaics\/#hashtaggallery\" target=\"_blank\" rel=\"noopener\">here<\/a>. You will notice that most are <strong>under 200 submissions<\/strong> \ud83d\ude25 <\/span><\/p>\n<h3><b><span style=\"font-size: 14pt;\">Locked Out and Left Out<a href=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/privacy_image_v3-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4321\" src=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/privacy_image_v3-min.jpg\" alt=\"Visual metaphor of a lock with hashtags inside the keyhole symbolizing restricted access or data\" width=\"180\" height=\"252\" srcset=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/privacy_image_v3-min.jpg 428w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/privacy_image_v3-min-214x300.jpg 214w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/a><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Even if your hashtag is catching on with a lot of attendees, it&#8217;s likely that many of guests have private accounts. Instagram will hide posts if they are posted by private accounts, causing you to miss out on a number of photos for your mosaic. Imagine their disappointment when guests find out their photo didn\u2019t make it into the mosaic because they were unknowingly set to private.<\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4258\" src=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/clock-min-300x300.jpg\" alt=\"Stopwatch graphic representing time-related performance in photo mosaic activation\" width=\"181\" height=\"181\" srcset=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/clock-min-300x300.jpg 300w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/clock-min-150x150.jpg 150w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/clock-min.jpg 592w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/b><span style=\"font-size: 14pt;\"><b>The Hashtag Hold Up<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Before printing, hashtag photos will need to be moderated before they\u2019re queued to print. Whether you\u2019re getting 3 or 200 posts per minute, guests will not be picking up their print as quickly as they\u2019d like. Often times they are sadly asked to wait their turn or to check back later once the photos ahead of them have printed. This leaves a bad impression and misses the mark on that key bonding moment experiential marketers seek.<\/span><\/p>\n<h1 style=\"padding: 6px 6px 4px; color: #555555; background-color: #ebab58;\"><span style=\"font-size: 24pt;\"><strong><span style=\"color: #ffffff;\">The Answer: Onsite Photos with Viral Sharing<\/span><\/strong><\/span><\/h1>\n<p><a href=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4397 size-full\" src=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min.jpg\" alt=\"Step-by-step visual of guest experience - from photo capture, to receiving a printed tile, to getting a branded takeaway email\" width=\"1157\" height=\"385\" srcset=\"https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min.jpg 1157w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min-300x100.jpg 300w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min-768x256.jpg 768w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min-1024x341.jpg 1024w, https:\/\/www.picturemosaics.com\/blog\/wp-content\/uploads\/2017\/10\/onsite_v2-min-624x208.jpg 624w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" \/><\/a><\/p>\n<p><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">Onsite Photo Submissions are the sure-fire way to achieve engagement, guest satisfaction and the highly desired social reach.<\/span><\/i><\/span><\/p>\n<div style=\"margin-top: 20px;\"><span style=\"font-size: 14pt;\"><strong>Engagement:<br \/>\n<\/strong><\/span><span style=\"font-size: 12pt;\">Guests have the chance to form a connection and bond with your brand as they get their photo taken and instantly become a part of the experience (instead of looking down at their phone attempting to make a post).<\/span><\/div>\n<div style=\"margin-top: 20px;\">\n<p><span style=\"font-size: 14pt;\"><strong>Instant Gratification:<br \/>\n<\/strong><\/span><span style=\"font-size: 12pt; font-weight: 400;\">Photos taken onsite with our custom web app are printed instantly while guests are right there<\/span><\/p>\n<\/div>\n<div style=\"margin-top: 20px;\">\n<p><span style=\"font-size: 14pt;\"><strong>Enhanced Sharing with Tons of Impressions and Social Reach:<br \/>\n<\/strong><\/span><span style=\"font-size: 12pt; font-weight: 400;\">After their photo is snapped, guests can opt to enter their phone or email address so they instantly receive a digital copy of their photo along with representation of where it is located in the mosaic. This great mosaic digital takeaway combined with enhanced sharing options, provides your brand with amazing social reach and impressions.<\/span><\/p>\n<\/div>\n<div style=\"margin-top: 30px; margin-bottom: 20px;\"><span style=\"font-weight: 400; font-size: 12pt;\">If what you&#8217;re looking for is just some cool eye-candy as people pass by, and human interaction isn&#8217;t a priority, then hashtags submissions might be for you. But if you are in the market to create an impressive and memorable experience for your guests, onsite photography is definitely the way to go when it comes to a Live Event Mosaic.<\/span><\/div>\n<div>See an analysis of hashtags and onsite submissions from the same event by clicking the button below:<\/div>\n<div style=\"margin: 30px auto 30px; text-align: center;\"><span style=\"color: #ffffff;\"><a class=\"click visitBtn\" style=\"color: #ffffff;\" href=\"https:\/\/www.picturemosaics.com\/blog\/ugly-truth-hashtags-part-2\" rel=\"noopener\">The Ugly Truth: Part 2<\/a><\/span><\/div>\n<p><script>jQuery(document).ready(function ($) {var listItems = $('.bxslider a');var loc = window.location.href;var url = loc.split(\"\/\");var lastPart = url[url.length - 2];var page = url[url.length - 3];if ((lastPart != 'blog')&& (page != 'page')) {listItems.each(function(index, as) {as.href = as.getElementsByTagName(\"img\")[0].src;});}});<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[150,288,141],"tags":[152,163,321,316,53,290,325,257],"class_list":["post-4242","post","type-post","status-publish","format-standard","hentry","category-events","category-live-print-mosaics","category-tips","tag-event-mosaics","tag-events-2","tag-experiential","tag-hashtags","tag-interactive-mosaics","tag-live-print-mosaics","tag-onsite-photos","tag-photos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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